What’s Up FAM? A Brief Breakdown of Familiarization Trips

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Familiarization trips, or FAM trips for short, are trips designed to showcase a particular destination for media, bloggers, event planners, etc. with the objective of receiving media coverage, general awareness, and future business.

For those of us in the events industry, FAM trips allow planners to visit a destination, be it a city, region, or a specific venue such as a hotel, with the objective of learning how to leverage the location for clients. The benefits of a FAM trip go beyond what could be learned about a location from research alone. The destination can be fully experienced. Practical takeaways such as size, capacity, and layout are considered, as well as the general atmosphere and ambiance. Additionally, planners can gain a clear understanding of what the location has to offer, and how it operates.

Experiencing a site first-hand allows planners to fully envision future events for clients. Scouting venues means we’re able to confirm if a venue is appropriate for our client’s needs, as well as looking out for unique opportunities or features that could be incorporated for a one-of-a-kind experience for guests.

A highlight from a past Redstone FAM trip

At Redstone, we are always striving to provide the best possible experience for our clients and their guests. Our team dedicates time to participating in FAM trips to ensure destinations are right for our client’s needs while looking out for exciting and special opportunities to incorporate into the planning process. FAM trips ensure that we are staying ahead of the curve and keeping our planning toolkit up to date so that we can advise our clients with as much knowledge as possible. Because of our national and international client base, we travel all over Canada and the world, from Fredericton to Milan! Read more about a past FAM trip to St. John, New Brunswick here.

Whether you are planning an event with a venue in mind, or looking for an informed recommendation, we’re here to help! Contact us today to get started planning your next event that will “wow” your guests!

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