Professional Standards Board
Logo + Visual Identity
Photo Curation + Image Sourcing
Website Design + Development
Professional Standards Board for the Planning Profession Canada
Redstone Redefines IHEA's Brand and Website
PSB underwent a complete rebranding effort that extended beyond a mere logo redesign. Redstone took charge of the project, which encompassed various components such as a revamped website, and the redevelopment of all marketing collateral, event and exhibit materials, brand guidelines, and branded stationary.
PSB underwent a complete rebranding effort that extended beyond a mere logo redesign. Redstone took charge of the project, which encompassed various components such as a revamped website featuring a membership portal, events management, and more. Additionally, Redstone tackled the redevelopment of all marketing collateral, including printed materials, event and exhibit materials, brand guidelines, and branded stationary.
To begin the process, Redstone delved into the research conducted during the project’s discovery phase, allowing for a comprehensive understanding of PSB’s brand identity and target audience. Armed with this valuable insight, Redstone set out to develop a modern, fresh, and insightful website that would effectively convey PSB’s mission and values. Attention was paid to refining the look and feel of the brand and identity, ensuring a cohesive and impactful visual representation. The logo design was particularly challenging as it needed to be bilingual, seamlessly integrating both languages to represent PSB’s commitment to inclusivity.
Throughout the design process, Redstone placed a strong emphasis on accessibility. Considerations were made to ensure that fonts, colour palettes, and website design met accessibility standards, making the designs accessible to individuals with diverse needs and disabilities. The team prioritized legible fonts, high colour contrast, and optimized readability in marketing collateral, ensuring that the materials were inclusive and user-friendly.
Through meticulous design, strategic content development, and a focus on bilingualism and accessibility, Redstone successfully transformed PSB’s online presence. The end result was a sleek and polished website that not only captured the essence of PSB’s mission but also provided an intuitive and inclusive user experience. The marketing collateral, designed with accessibility in mind, resonated with the target audience, further solidifying PSB’s brand identity. Collectively, these efforts breathed new life into PSB’s brand, enabling them to present themselves with confidence and professionalism while embracing diversity and accessibility principles throughout their visual identity.