Team-building (both in your office and at events) can carry huge value to your meeting or event attendees, and yet is sometimes overlooked.
Redstone is a combination of our co-founders names; Bailey’s last name is Roth which means Red in German. Carly’s last name is Ekstein; the Stein portion means Stone. Tada! They had arrived at a name that embodied who we are (literally!). But this was not enough. The company is not about the co-founders per say, but rather, what they stand for.
In today’s hyper-competitive world, it is no longer enough to complete a college or university program, enter the workforce, and expect to climb the corporate ladder. These days it is imperative to differentiate yourself and your approach to work so that you stand out in the minds of your employers, clients and colleagues. Your career moves must be mindful, deliberate and well thought out.
In the post-recession economy, cost consciousness is king. Not surprisingly, the trend towards financial prudence has not spared the corporate events industry. In fact, event staff and costs are often the first to be sacrificed on the altar of “corporate austerity.” As a result, the need to justify specialized event staff is heightened. However, the problem is compounded by the difficulty of proving value before an event is successfully executed.